Elon Musk Steps Into Key Tesla Role After Executive Exit — What’s Next?

Following the firing the former chief executive officer of Tesla, Omead Afshar, who served as the company's long-time director of manufacturing and sales Elon Musk has become the head of sales for the automobile brand in Europe and the United States

Afshar's departure from the electric vehicle a decline in sales during the last two quarters has led to the situation known as giant, according to Bloomberg Musk will share responsibility for sales supervision with Tom Zhu, a senior vice president based in China, who will take charge of the Asia market Zhu will also assume global manufacturing responsibilities following Afshar's exit.

In the second quarter of 2025, Tesla reported selling 389,400 cars, representing an approximate 12% decline compared to the same period last year. Although there was a minor increase following the sharp decrease seen in Q1, financial analysts predict that the electric vehicle manufacturer will ship just 1.65 million units for the whole fiscal year, marking an 8% reduction from 2024.

The organization's postponement of the launch of more affordable models Has created a challenge in sales, cutting off the middle-class customer who could benefit from an electric vehicle. This move towards lower prices will be essential for Tesla's future sales, as competing electric vehicle makers, like BYD, are making progress due to their more affordable options.

Although electric vehicle manufacturing isn't flawless—battery creation does affect the environment—new studies have discovered that long-term carbon footprint The operating costs of these vehicles tend to be considerably lower compared to gasoline-powered ones. Electric vehicle charging can lead to long-term financial benefits for owners, making the cars more economical and contributing to broader savings. potential buyers .

Musk's contentious and outspoken political actions during the last 12 months may have contributed significantly to the drop in sales. Backing extreme right-wing candidates and groups has caused some segments of Tesla’s customer base in important regions to feel disenchanted. Although his time in Washington, D.C., has come to an end, his exit and continued conflict with former president Donald Trump have also... fueled discontent among more conservative buyers.

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Elon Musk's choice to take charge of the European market represents an intriguing move, especially as sales dropped by 37% during the first five months of 2025. Bloomberg it was observed that current surveys show unfavorable public sentiment toward the CEO in important regions such as Germany and the United Kingdom.

Although sales remained flat during the first six months of 2025, it remains uncertain whether this leadership change will provide the necessary push for Tesla's position in the electric vehicle industry.

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Elon Musk assumes control of crucial Tesla department following dismissal of top official – this is what's unfolding first appeared on The Cool Down .