Harley-Davidson Dealerships in Hampton Roads to Merge Operations

PORTSMOUTH, Va. (WAVY) – Dealerships in Hampton Roads and Southside Harley-Davidson have announced that they will be merging their operations on March 1, 2026, under the new ownership of The Motorcycle Company, a Southside Harley-Davidson entity.Facebook post confirms.

This shift brings together over 120 years of Harley-Davidson expertise in a single place," the post states, "the familiar people you've relied on for sales, service, parts, and Motorclothes will still be there to assist you.

The post further mentions that all employees have been provided with a role in the new company, concluding with the assurance that operations will remain at 2211 Frederick Boulevard in Portsmouth, which is the present site of Bayside Harley-Davidson.

The same postcan be viewed on the Hampton Roads Harley-Davidson Facebook page.

10 On Your Side will remain informed and update you as more information is released.

Keep checking WAVY.com for the latest news.

Copyright 2026 Nexstar Media, Inc. All rights reserved. This content cannot be published, aired, altered, or shared again.

For the most recent updates on news, weather, sports, and live video streaming, visit WAVY.com.

Berbagi :