How Do People Embrace Green Living This Summer?

Many Americans aim to lessen their effect on the environment, with numerous individuals going beyond by embracing eco-friendly lifestyles during the summer months, as per a new study based on a latest poll in accordance with an up-to-date investigation per a recent questionnaire according to a newly released report as reported by a current survey in line with a recent analysis by means of a recent research as indicated by a contemporary survey through a recently conducted examination .

A survey involving 2,000 U.S. adults found that three-fourths (75%) expressed a desire to minimize the harmful impact of their daily habits and buying choices on the environment.

The impact of seasonality could play a role, with 64% admitting that being environmentally friendly feels more manageable in the summer months.

However, despite this, nearly seven out of ten (69%) are embracing an environmentally friendly lifestyle this season, adjusting their daily practices and behaviors to be as sustainable and ecologically aware as they can.

Many people associate eco-friendly habits with recycling (78%) and generating less waste (66%). Additionally, 64% of individuals are focusing on saving water, while 58% are aiming to use less electrical power.

Carried out by Research and sponsored by Watermelon.org Additionally, the research revealed that 87% believe it is crucial to practice environmental responsibility throughout the summer in order to minimize waste and pollution, considering the numerous gatherings, vacations, and celebrations that take place during this time.

According to the suggestions provided by participants on eco-friendly practices, the study revealed that going green doesn't have to be complex. Numerous individuals offered guidance focused on mindful purchasing and adopting a "fewer items, better quality" mindset when buying things.

Several participants mention that they compost their food scraps and opt for products without plastic wrapping while grocery shopping. Additional environmentally conscious advice includes "Always carry a portable set—such as a water flask, tote bag, and cutlery"—"Integrate fresh routines into your daily life so they feel routine," and "Switch off the tap while brushing your teeth."

Participants described how simple it can be to adopt an eco-friendly lifestyle by stating, "Stay aware of each small action you take. You might find opportunities to make choices that are better for the environment without even realizing it," and they also said plainly, "Purchase fruits and vegetables that aren’t wrapped in plastic packaging."

This summer, nearly one-third (29%) of people are choosing to shop for groceries with little packaging, as well as meals that can be prepared quickly and simply (64%).

The importance of nutrient density (44%) is significant for individuals during their supermarket visits, alongside choosing water-rich foods (35%).

Key summer food purchases identified in the survey feature high-protein options such as chicken (74%) and eggs (68%), alongside moisture-packed ingredients including watermelon (68%), leafy vegetables (66%), and tomatoes (63%).

A few factors come into play when people go grocery shopping in the summer, and sometimes it can be quite daunting," noted Stephanie Barlow, senior director of communications at Watermelon.org. "Numerous individuals are trying to manage increasing food costs along with their requirements for nutritious, eco-friendly, and thirst-quenching options. Consuming watermelon meets all these criteria because it is cost-effective, packed with nutrients, helps keep you hydrated, and requires little to no plastic wrapping.

According to the survey, participants were questioned regarding their health objectives, with the research revealing that eating more nutritious food (78%) and increasing water intake (76%) rank as the primary focus for adult well-being.

For those who have children (61%), their primary health objectives for their kids include enhancing water consumption (50%) and promoting better nutrition (47%).

It's not surprising that almost one-third of adults (31%) admit they are usually dehydrated on an average summer day, with over a fifth of parents (22%) acknowledging difficulty in getting their children to consume sufficient water.

In order to assist with this, 66% of the parents surveyed revealed that they provide their children with water-dense foods during the summer months as a way to secretly ensure proper hydration.

The top moisturizing foods that participants prefer during hot weather include watermelon (74%), strawberries (54%), oranges (46%), and cucumber (46%).

This aligns well with both survey participants and their children, as watermelon was named their preferred summer fruit (60% and 51%, respectively).

If you're having trouble staying hydrated in the peak of summer, consider eating some watermelon," remarked Barlow. "Alternatively, if you're looking for a chilly, revitalizing treat, watermelon works wonderfully for that as well.

BEST ECO-FRIENDLY SUMMER ROUTINES

Recycling (78%)
Producing less garbage and waste (66%)
Conserving water (64%)
Using less electricity (58%)
Reducing overall driving (56%)
Walking whenever possible (56%)
Purchasing items produced or grown locally (51%)
Reducing overall shopping habits (44%)
Buying secondhand products (36%)

GREEN LIVING TIPS

Create a compost heap using any biodegradable materials that you would typically discard.
“I buy fewer things but choose high-quality, sustainable options.”
“Carry a reusable kit — a water bottle, shopping bag, and utensil set everywhere you go.”
“Just be conscious of every little thing you do. You never know when you will be able to do something in a more sustainable manner.”
Integrate new routines into your daily life so they feel natural. We engage in composting, recycling, purchasing used items, and saving energy. Switch off the tap while brushing your teeth!
I make an effort to purchase fruits and vegetables that aren't wrapped or placed in a plastic bag.
Switch off the lights, opt for quicker showers, recycle as much as you can, and purchase goods from second-hand shops.
“Going paperless with bills.”

FAVORITE HYDRATING SUMMER FOODS

Watermelon (74%)
Strawberries (54%)
Oranges (46%)
Cucumber (46%)
Pineapple (42%)
Cantaloupe (42%)
Peaches (41%)
Lettuce (37%)
Tomatoes (37%)
Honeydew melon (30%)
Celery (22%)
Bell peppers (20%)
Zucchini (14%)

Survey methodology:

A study involving 2,000 randomly selected American adults was carried out. The research was funded by Watermelon.org and executed online by Research from June 17 through June 23, 2025.

We are obtaining data from a non-probability framework, with the two primary sources being:

Conventional internet-based survey groups – wherein participants voluntarily sign up to engage in web-based consumer studies in exchange for rewards
Automated - when participants are online and offered the chance to join a survey in exchange for a digital reward typically connected to the online task they're currently doing

Individuals who did not meet the defined criteria were removed from the study. Throughout the data collection process, adaptive online sampling methods are employed, modifying selection strategies to meet the targets outlined in the sampling strategy.

No matter what source the participant used, they were sent to an Online Survey conducted in English; a link to the form can be provided when requested. Participants received points for finishing the survey, which hold a minimal equivalent cash value.

Only cells with at least 80 participants are included in the analysis, and statistical significance is determined using a 95% confidence level. The data has not been adjusted for weighting, although quotas and additional criteria are used to achieve the targeted sample size.

Interviews are not included in the final analysis if they do not meet quality-assessment criteria. This encompasses:

Fast Finishers: Participants who finish the survey in less time than one-third of the average response duration are excluded from consideration as fast finishers.
Open endings: All direct responses (complete open-ended questions along with other "please specify" choices) are reviewed for undesirable or off-topic content.
Bots: Surveys have CAPTCHA activated, enabling the research team to detect and remove bot responses.
Duplicates: Survey tools use "de-duplication" techniques through digital fingerprinting, ensuring that each person can only complete the survey once.

It is worth noting that this survey was only available to individuals with internet access, and the results may not be generalizable to those without internet access.

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