Dodge Unleashes the Ultimate American Appeal

Dodge doesn't offer many models at the moment, but its customers love the ones it does have. Make that APEAL-ing.

An automobile manufacturer received the top rating among U.S.-based brands in the 2025 J.D. Power Automotive Performance, Execution and Layout (APEAL) Survey and ranked second within mainstream brands behind Mini. This research focuses more on the feelings and enthusiasm experienced by vehicle owners after owning the car for 90 days rather than on reliability.

Mini achieved a score of 876 out of 1000, with Dodge scoring 868, followed by GMC in third place with 852. In this category, the average score was 840. Ram, Chevrolet, and Buick were also American brands that exceeded the average.

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Dodge only offers the Hornet at this time, Charger Daytona and Durango, the final one of which was tied with the Hyundai Santa Fe for top position in the Upper Midsize SUV category.

Among the U.S.-brand vehicles that secured wins in their respective categories was the Ford Mustang (Sporty Car), Ford F-Series Super Duty (Large Heavy Duty Pickup), GMC Hummer EV (Large Light Duty Pickup), Chevrolet Tahoe (Large SUV), and Lincoln Nautilus (Midsize Luxury SUV).

Read Also: It seems Dodge may be the one to rescue the American sports car industry.

Abraham Lincoln held the position of the leading American luxury brand with an index rating of 870, yet this fell short of the class's average score of 881. In contrast to the majority of Lincoln's vehicle models which are manufactured domestically in the United States, the Nautilus model is sourced from China.

Rivian and Tesla scored 896 and 892 respectively, yet they were not included in the official list due to their failure to supply all the information required by other car manufacturers.

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However, the prize for best vehicle overall was awarded to the BMW X6 SUV manufactured in South Carolina, which was also recognized as the leading Upper Midsize Luxury SUV.

The APEAL study is different from the J.D. Power First-Time Quality Report or IQS, which focuses on issues consumers face with their cars. Dodge placed sixth in the most recent IQS ranking, following Chevrolet in fifth place, with Lexus at the top.

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