BMW's M Line Hits Sales Records This Year

Additionally, two wagons contribute significantly to this sales achievement.

The BMW Corporation has recently published its financial statement for the first six months of 2025, and unlike Audi The premium car manufacturer is positioned to achieve its goals for this year. This is notable in a year when U.S. import taxes have caused major difficulties for European automobile companies.

One major factor behind BMW's strong beginning this year has been the success of its high-performance M line. Worldwide, almost 106,000 M vehicles were sold during the first half of the year, marking the best first-half sales record yet for the performance segment.

BMW Has Undergone Significant Changes, Yet Its M Series Vehicles Remain as Trending as Before

Look at the 4 pictures from this collection on the original article

Approximately 25 years ago, BMW's range was vastly different compared to now. At that time, the sole BMW SUV available was the X5, turbocharged vehicles were not yet part of their offerings, and electrically powered BMWs did not exist. Additionally, many of their models featured sleek, classic designs.

Everything has evolved, yet one thing remains constant — the lasting charm of BMW's M series vehicles. In comparison to the first half of 2024, sales of BMW M models have risen by 6.5% this year, setting a new milestone. The company noted that models such as the M3, M3 Touring (available outside the U.S.), M5, and M5 Touring played a major role in driving 2025 sales.

The ongoing success of the M5 was not certain, as the latest version represents a significant departure from previous models. It has become a plug-in hybrid powerhouse that weighs as much as a big SUV, but it still earns admiration. It's also encouraging to witness a resurgence of performance station wagons from BMW M However, essential components such as a manual gearbox, rear-wheel drive, and an inline-six cylinder engine continue to be included in the M3.

BMW M Surpassing Mercedes-AMG Sales Worldwide

Mercedes-Benz reported in its mid-year statement that the company sold 68,202 AMG vehicles during the first six months of 2025, representing a 7% rise compared to the previous year, though this still fell short of BMW M's performance. BMW is also selling more than Mercedes in 2025 overall. when considering all vehicles and non-high performance models in the United States.

In addition to M models, BMW's electrified vehicles also saw a growth of 6.5% during the first half. Out of total BMW sales during this time, over a quarter consisted of electrified models, which include both plug-in hybrid and fully electric variants.

“Our performance during the first half of 2025 further highlights the resilience of our business strategy," stated Oliver Zipse, Chairperson of BMW AG. "Our current achievements, along with long-term prosperity, rest upon three solid foundations: our worldwide presence, our capability for innovation, and our flexible methodology combined with appealing offerings."

With BMW planning to retain its potent inline-six engines and V8s along with the upcoming release of the brand's Neue Klasse models, the company is making efforts to satisfy long-time fans while moving towards a fresh period of design.