Activia Gets a Modern Upgrade and Next-Level Revamp

Activia is undergoing a "next level" transformation from the inside out.

The iconic yogurt the brand notices the heightened focus " gut-healthy sodas ," prebiotics and probiotics are currently experiencing and want to highlight those who were early adopters.

Activia was initially launched by Danone/Dannon In France during the 1980s and then introduced to the U.S. at some point in the early 2000s. Over the following years, scientific research has greatly improved our knowledge of digestive wellness, and so have the creators of Activia, leading the company to introduce "updated formulas" and a brand new Proactive collection.

A probiotic yogurt brand stated that it has reduced the sugar content by approximately 25 percent in its Activia Core Cups and is now utilizing "more straightforward ingredients" than before.

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Regarding its newly launched Activia Proactive line, it is supported by two decades of research and offers 10 grams of full-value protein per 5.3-ounce portion, along with 3 grams of prebiotic fiber, plus no additional sugar or synthetic sweeteners. The product will be offered in four varieties (Vanilla, Strawberry, Mixed Berry, and Peach Mango), with packages containing four units currently available at Kroger and Publix stores, and an upcoming national release shortly.

The revised recipe and latest product include a bit of a rebrand , showcasing "sleek new and contemporary design" which seems to target a fresh audience generation of people proactive about their gut health.

An authentic transformation has taken place among Generation Z and Millennials, particularly as they adopt a more balanced mindset and lifestyle for overall well-being. Derek Neeley , Vice President of Marketing, Gut Health at Danone North America, stated. "As a leading probiotic yogurt brand with over 20 years of experience in informing and assisting customers, we're excited about the increasing recognition of gut health as a key component of general well-being."

This energy offers a special chance to bring back Activia—standing out from the crowd and enabling individuals to feel assured within the ongoing dialogue about digestive wellness," Neeley said, highlighting that it's a perfect moment to engage "a younger audience encountering our brand for the very first time.

To emphasize its effort to reach consumers wherever they are, Activia is appearing on screen for the first time in Disney's latest Freakier Friday movie, a gentle tribute to its relationship with former spokesperson and Academy Award-winning actress Jamie Lee Curtis Fans will be able to find the new product line and Activia recipes on store shelves across the country in the next few weeks, as well as its delightful appearance in the upcoming movie, which also features Lindsay Lohan playing in cinemas on August 8.

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